Sustainability at Noor Fès

At Noor Fès, our commitment to sustainability is deeply rooted in our respect for the land and the ecosystems that support our olive groves. As stewards of the earth, we prioritize practices that ensure the health and longevity of our environment through regenerative agriculture and responsible resource management.

Regenerative Agriculture


We embrace regenerative agriculture to nurture our soil and promote a thriving ecosystem. Our farming methods focus on:

Non-Polluting Cultivation: We maintain a superior carbon balance compared to other vegetable oils by using mineral fertilizers judiciously, based on continuous nutritional monitoring. This precise approach ensures our trees receive only what they need, reducing groundwater pollution.
- Soil Conservation: By avoiding soil tillage, we preserve the natural equilibrium of the soil. We recycle prunings by shredding them to create organic fertilizers, minimizing our reliance on synthetic fertilizers.
Organic Fertilizers: During the olive oil extraction process, we produce dry pomace and a nutrient-rich pate. These by-products are utilized as organic fertilizers, further enhancing soil fertility.
Non Polluting energy: To fuel our boiler we use the olive pits, residues from the crushing process, thus avoiding polluting energy sources.

Optimizing Water Resources


Efficient water management is crucial in our sustainability efforts:

Localized Irrigation: We employ drip irrigation systems to limit water loss and optimize usage.

- Water Conservation: Our state-of-the-art crushing plant operates with minimal water usage. The residual water from olive washing is carefully managed through settling basins, ensuring no contaminated water is released into the groundwater. 

Advanced Monitoring: We utilize innovative technology to continuously monitor soil moisture, plant transpiration, and water evaporation. This system, which combines data from tensiometers, dendrometers, and an on-site weather station, allows us to manage irrigation with precision.

At Noor Fès, sustainability is not just a practice but a way of life. Our dedication to preserving the environment ensures that we can continue to produce high-quality olive oil while safeguarding the planet for future generations.